Government Contact Center Customer Experiences First Step

Who needs to conduct an annual contact center audit and assessments?  Anyone who needs to understand how to improve their customer’s digital experience and the organization’s service delivery performance. Whether they manage a team, offer organizational help to team managers or are an industry body in search of industry benchmarking, an assessment tool can help you figure out how to improve your government customer experience delivery, reduce operational costs and increase employee engagement.

Through the completion of the contact center audit, you can ensure that the organization has a good understanding of the current state of the operation. The audit allows you to examine the contact center maturity and performance in contrast to ‘best practice’ centers globally.

This creates the baseline and context against which the contact center operations can be viewed and assessed. The execution of the audit by surfacing issues and/or concerns is an essential step in ensuring the success of the contact center operations.

Audit categories include:

1. Technology Review – All digital channels, operating technology (i.e. CRM) and telephony within the center, the effectiveness of technology, it’s utilization, scalability, interoperability, new technology opportunities including specifically any required telephony upgrade and ROI calculations. 

2. Operations Management – Process improvement opportunities, workflow process opportunities, automation opportunities, change management, employee and customer satisfaction, measurement and reporting. 

3. Compliance Management – Awareness and understanding of applicable rules, regulations, and standards. Policies, processes, and procedures for ensuring the operation is and can document compliance. 

4. Operational Alignment of the contact center to the business goals, especially related to desired patient journey both within and outside of the normal center operating hours, and presenting suggested approaches and results. 

5. Human Capital Management – Recruiting, Hiring, Job Descriptions, Skills Mapping, Workforce Management, and Optimization, Forecasting, Scheduling, Training, Coaching, Succession Planning, and Quality Assurance.

Outcome:  After the completion of the audit and assessment, you should expect a clear direction, in the shape of detailed reports to empower you to deliver better customer experience and give you a precise idea of where your organization stands in the world map if you also include a benchmarking tool.

Author Rosetta Carrington Lue is a pioneer in the field of Government Customer Experience Management and has devoted an entire career to bettering the lives of everyone around her through her work. She is right at home as the CEO of GovCX Professionals (www.govcxprofessionals).