CX is critical for customer and employee engagement so knowing the current state of CX is important. Many organizations don’t do this, don’t know how or cannot afford to do so for time and cost reasons. How can this be resolved? Get your government contact center a prestigious designation with the ISO 18295 certification.
What is ISO? International Standards for Organizations (ISO) International Organization for Standardization develop and publish International Standards. International Standards make things work. They give world-class specifications for products, services, and systems, to ensure quality, safety, and efficiency.
Why an ISO 18295 certified is important for government contact centers?
- Measure productivity in service delivery across all of the government.
- Apply consistency of benchmarking data, performance metrics, digital engagement, staff training, and technology to access customer experience results with other government customer contact centers.
- Create value for the customer, the community, the employee, and customer contact centers.
- Deploy strategic tools that reduce costs by minimizing waste and errors and increasing productivity.
- Improving the efficiency of the service and the client or customer contact center relationship.
- Demonstrates that you have an effective quality management system in place and firm control over your processes and procedures.
Zainuddin Hussein, Chair of ISO/PC 273, the project committee in charge of ISO 18295 (Requirements for Customer Contact Centers), said it considered and addressed many customer concerns when developing the standards, such as waiting times, means of contacting the company and customer experience expectations.
“The committee established that there are already some regulations and national standards present in some countries,” he said, “and our research showed that where they were implemented, customer satisfaction improved.
“The new standards bring together international best practices that can improve the service offering and customer experience even more, while also providing a framework on which future national standards can be based.”
ISO 18925 International Organization for Standardization specifies requirements and gives guidance for in-house contact centers and outsourced contact centers. It is intended to be used for any customer interaction with a Customer Contact Center (CCC).
This standard can be applied by organizations both in-house (captive) and outsourced (third party operator) Customer Contact Centers of all sizes, across all sectors and all interaction channels, including inbound and outbound. It specifies performance metrics (KPIs) as and where required.
Key global principles in standard development for contact centers:
1. ISO standards respond to a need in the market
ISO does not decide when to develop a new standard but responds to a request from industry or other stakeholders such as consumer groups. Typically, an industry sector or group communicates the need for a standard to its national member who then contacts ISO.
2. ISO standards are based on global expert opinion
ISO standards are developed by groups of experts from all over the world, that are part of larger groups called technical committees.
3. ISO standards are developed through a multi-stakeholder process
The technical committees are made up of experts from the relevant industry, but also from consumer associations, academia, NGOs and government.
4. ISO standards are based on a consensus
Developing ISO standards is a consensus-based approach and comments from all stakeholders are taken into account.
How do you get started to become certified and accredited to meet the ISO 18295 contact center requirements?
Many companies hire a consultant to get outside help to manage the certification process. With the right preparation and a good understanding of what is required for ISO 18295:2017 certification, most organizations can expect to achieve certification within 3 to 6 months depending on their size and complexity.