My Approach

Rosetta Carrington Lue | former White House Presidential Fellow | State & City Chief Customer Experience Officer

As a senior strategic advisor delivering results for government agencies and technology partners, preparing to lead the next era of public service.

With over two decades of executive experience launching transformative government programs, I know that genuine modernization demands more than advanced technology. It requires clear vision, stakeholder alignment, and integrated change strategies that accelerate adoption and performance across every layer of the organization. That’s where my expertise creates lasting impact.

I partner with mission-driven agencies and solution providers to advance innovation, operational excellence, and the public’s trust; whether you’re launching an AI-driven contact center, securing RFP funding for digital infrastructure, or building enterprise-wide approaches to customer experience.

Technology is a critical enabler. But sustainable transformation happens when digital innovation, workforce readiness, and change management work as a unified, intentional strategy.

 

How I Accelerate Disruption & Transformation

I work with public sector leaders and vendor teams to deliver actionable strategies and measurable results:

  • Architect cross-agency modernization and business development strategies rooted in proven, Prosci-certified change leadership models

  • Coach executives, program teams, and technology partners to drive rapid adoption and minimize resistance

  • Design and operationalize AI-powered service platforms that put constituents at the center—improving satisfaction and reducing costs

  • Build frameworks for collaboration that break down silos, increase operational agility, and position agencies for future funding and success

  • Transform contact center operations for today’s expectations—blending empathy, speed, and actionable insights to serve communities better

My role is to translate policy and ambition into on-the-ground execution—bridging the gap from market confusion to decisive clarity and from legacy obstacles to bold, data-driven solutions.

 

What Sets My Approach Apart

Having served both as a change agent inside government and as a trusted advisor to agency and vendor executives, I understand the dynamics of public service transformation from every angle. I know what it takes to align elected leaders, senior staff, vendor partners, and constituents behind a unified vision, then move that vision to implementation.

My approach is pragmatic and collaborative. I prioritize building capability and buy-in across your organization—not delivering jargon or generic presentations, but working side-by-side to equip your teams with the tools, confidence, and momentum to lead change long after our engagement.

 

If These Challenges Sound Familiar, Let’s Talk

  • You’re piloting new AI or digital tools, but adoption or stakeholder alignment is lagging

  • Your agency is caught between outdated systems and the need for innovative, future-proof solutions

  • Your workforce is under strain, and leadership needs a roadmap for modernization that balances technology and people

  • You’re navigating complex RFP, funding, or procurement processes and need clear strategies to compete and win

Whether you’re pursuing a high-impact pilot, a comprehensive modernization program, or a strategic funding opportunity, I’m ready to help you design change that delivers results and endures.

Let’s connect to explore how we can advance your agency’s mission and modernize public service together.