Think mobile first.
Sourced through Scoop.it from www.entrepreneur.com
This news puts the spotlight on experience data, but the reality is, this is not a new idea.
The most successful companies have known for a long time that they need to understand the sentiments, attitudes, and emotions of their customers in order to succeed.
The existence of the market research industry rests on the fact that companies need ongoing feedback from their customers to make the right decisions.